Build Your Business
With Clarity,
Not Guesswork.
Financial strategy and models built for founders at every stage — from validating an idea to raising your first round. Know your numbers before you need them.
One Model.
Every Answer.
Every engagement is built around a custom financial model in Excel. Change one number — your price, your costs, your growth rate — and the entire model updates. You'll always know what's driving your business and what happens if something changes.
The Assumptions Engine
What It Costs to Make
- Full ingredient & packaging cost breakdown
- What you actually keep per unit after production
Where You Make Money
- Direct-to-consumer vs. wholesale profitability
- Which channel makes you more money and why
Customer Growth
- 12-month sales projections
- What it costs to get a customer vs. what they're worth
- Marketing budget and expected return
Inventory & Stock
- How fast your inventory moves
- When to reorder so you never run out or overstock
Cash Flow & Runway
- 36-month cash flow projections
- How long your money lasts at current spend
- When you hit break-even
The Full Picture
- All key numbers in one view
- Annual revenue, margins, and growth
- Ready to show investors
Answer the Questions
Before They're Asked
Every model includes three built-in analysis tools so you're never caught off guard — whether you're talking to investors, partners, or just trying to make a decision.
What If?
See your business under three scenarios: worst case, base case, and best case. One toggle switches the entire model so you can walk into any conversation prepared for any question.
When Do I Break Even?
Exactly how many units you need to sell each month to cover all your costs. Broken down by product and by sales channel so you know where to focus.
What Matters Most?
A visual breakdown of which variables — price, production cost, growth rate — have the biggest impact on your margins. So you know where to spend your energy and where it doesn't matter.
Everything You Need
to Show Up Ready.
The model is the foundation. But we also build everything around it — so whether you're walking into a pitch, a bank meeting, or just trying to make a decision, you have exactly what you need.
Live Investor Dashboard
Your model data turned into a live web dashboard you can pull up in any meeting. Switch between worst, base, and best case in real time. Every number updates instantly.
- Real-time scenario switching
- What it costs to get a customer vs. what they're worth
- Quick reference for investor questions
Model Walkthrough
A plain-English guide to your own model — what every sheet does, how they connect, and how to update it as your business changes. Included with every build.
Pitch Prep
A cheat sheet with your key numbers, the hard questions investors will ask, and the answers — so you're never caught off guard in a meeting.
Pitch Deck Support
Slide deck creation and refinement so your financial story matches your model. Every number on every slide traces back to a source.
Investor Outreach
Emails, follow-ups, and investor correspondence written in your voice — credible and direct, without sounding like it came from a consultant.
Models We've Built
Every engagement produces a fully integrated financial model and a live interactive dashboard. Here are three recent examples — spanning CPG, food & beverage, and health & wellness.
Client A
DTC and wholesale condiment brand with multiple SKUs. 15-sheet integrated model covering COGS, channel P&L, tasting event ROI, CAC tracking, and a three-scenario investor dashboard.
Client B
Multi-SKU CPG brand with an established regional retail footprint. Full model with COGS builder, wholesale channel P&L, inventory management, and an investor scenario dashboard.
Client C
Clean-ingredient functional supplement brand with strong unit economics. Full financial model with real-time scenario dashboard, 65%+ gross margins, and investor-ready CAC and LTV analysis.
Built on Discipline.
Backed by Experience.
Before founding GSC Financial, I was a Division I baseball player at Vanderbilt and the University of South Carolina. When injuries ended my athletic career, I took the analytical mindset and relentless discipline from the field and applied it to the world of finance, earning a Master of Science in Finance from the University of Miami.
My perspective was shaped as a Deal Analyst for the Cane Angel Network, where I evaluated hundreds of startup pitches. I saw a critical gap: passionate founders with great products who struggled to translate their vision into the financial language investors require. I started GSC Financial to bridge that gap.
Read the Full StoryThe Process
Discovery
You share what you have — an existing model, a basic spreadsheet, or just a description of your business. We get on a call to understand your products, channels, cost structure, growth plans, and what you're trying to accomplish.
Scoping
Based on what we learn, we define exactly what we're building and agree on a price. No surprises.
Build
We build the model programmatically, ensuring every formula is correct, every cross-reference is verified, and the formatting is professional. We audit the model for integrity before delivering.
Review & Iterate
We walk you through the completed model, explain how everything works, and make adjustments based on your feedback. You update the Assumptions with your actual numbers, and the entire model recalculates.
Deliver
You receive the final model, the walkthrough documentation, and any additional materials. From there, you own it — and if you need support down the road, we're a message away.
Pick Where You Are.
We'll Meet You There.
Have an Idea?
Find out if it works before you spend a dollar. One call, one model, one clear answer.
Free 30-min call · No commitment · No prep needed
Just Exploring CPG?
Get a free pre-built financial model for your category. Then book a call to make it yours.
12 categories · Sent within 24 hours · Fully built Excel
Not Ready to Commit?
Run the numbers on your idea right now — free, no signup, no email required.
Contribution margin · Break-even · Cash runway · Idea viability
Free Sample Model
Want to See a Real Model First?
Drop your name and email — I'll send you a fully built CPG financial model so you can see exactly what you'd be getting.
The Financial Foundation
Every Startup Needs
A founder who understands their numbers makes better decisions, grows faster, and walks into any investor meeting with confidence. A founder without that clarity is guessing — and it shows.
GSC Financial makes sure you're the founder with answers.
Real Feedback.
Real Results.
Obsessed with the dashboard. Digging deep into the Excel today!
You really do an excellent job and I see the value you add!
I was able to take a look at the work you did and was really impressed.
Ready to Build Your
Financial Model?
Whether you're bootstrapping, scaling, or preparing to raise capital — if you're serious about your business, you need to know your numbers. Let's start with a conversation.
Get in Touch