CPG Starter Models
Just exploring a CPG idea? Pick your category and I'll send you a real, fully built financial model — free. Then book a call to walk through it together and make it specific to your brand.
Get the model free — then book a call to plug in your real numbers and make it specific to your brand.
All your inputs in one place — price, COGS, volume, growth rate. Change one number and everything updates.
Ingredient-level cost breakdown from pilot to scale. See exactly what it costs to make your product.
Revenue, gross profit, and net income month by month. Know when you turn profitable.
Track cash in vs. cash out. See your runway and when you'll need more capital.
Conservative, base, and aggressive projections. Plan for what could go wrong — and right.
DTC + wholesale model for small-batch hot sauce brands. Includes recipe COGS, bottling costs, and retail margin analysis.
Built for direct-to-consumer protein bar brands. Covers ingredient COGS, subscription revenue, and Amazon channel modeling.
Energy drinks, adaptogens, nootropics. Models co-packer costs, can/bottle formats, and retail distribution margins.
Chips, crackers, bars — better-for-you positioning. Full COGS breakdown, broker fees, and grocery retail margin stack.
Capsules, powders, gummies. Covers contract manufacturing, Amazon FBA fees, and subscription LTV modeling.
Pre-workout, protein powder, recovery. Models bulk ingredient costs, contract manufacturing, and multi-channel distribution.
Serums, moisturizers, cleansers. Includes formulation COGS, Sephora/Ulta margin stack, and influencer CAC modeling.
Lipstick, foundation, eyeshadow. Full COGS with MOQ analysis, retail margin stack, and launch budget planning.
Sustainable cleaning brand. Models refill/concentrate formats, retail distribution, and subscription revenue streams.
Dog & cat treats, chews, supplements. Covers ingredient COGS, Chewy/Amazon fees, and vet channel distribution.
Subscription-first fresh pet food brand. Models cold-chain logistics, meal kit COGS, and LTV:CAC for subscription.
Pouches, purees, snacks for infants. Covers organic ingredient premiums, retail distribution, and safety compliance costs.
Not in CPG, or need something built specifically for your brand? The Idea Validation service builds a fully custom financial model from scratch — your product, your pricing, your numbers.